The Gold Mogra: JADE Unveils Its Festive Collection 2013-14!

This festive Season be prepared to be amazed! 

Sophisticated Colours, 

Demure Structures, and

Polished cuts bring back 

ladylike elegance..

Here is an Exclusive Glimpse of what to expect at JADE's Festive this season! 

Titled 'The Gold Mogra', the GOLD MOGRA collection comprises elegant floor-length Anarkalis and Saris in shades of Zinnia Reds, Lotus Pinks, Hydrangea Blues, and Magnolia Whites.Flowers in myriad forms come together to form a delicate bouquet for you to don this Diwali! The penchant of Romance endures... 

The exemplary Floral palettes can be bold yet coy, simple yet intricate. Coupled with textured gold, our Festive Collection 2013-14 is about conveying an air of languid decadence.

Shades and shadows of Gold have been used to add a deeper layer of texture, thereby creating a visual symphony.

Reflecting the structure and elegant air of the Mogra, silhouettes are structured on the top and transform into a softer flow from the waist down. 

What's the key trend for this Festive Season? Go for layers of vibrant shades interspersed with metallic tones for a distinctively Festive look.

The collection launches at the Jade flagship store on Peddar Road on the 18th and 19th of October, drop in to pick on your dream to wear this Diwali. 

It's That Time of the Year:)

It's our favorite time of the year! Yes, that's right, it's wedding season. The time of the year, expectant brides to be, moms and siblings come and share their most desired looks at our store. And we, always aim to please! There's a constant flurry of patterns, colors, sizes, designs and the dressing rooms become the final frontier to achieving that perfect look accompanied by the "Oh this is just what I wanted" smile.

To celebrate the season, here's three of our signature bridal creations, part of the Jade Bridal Heirlooms line.

As you can tell, we love bright, happy yet light as air outfits and this governs our design philosophy at every step. We have a lot more mesmerizing creations in store and on our Facebook page so if any of these strike your fancy, you know where to go! More details @ http://www.facebook.com/JADECOUTURE

Feeling Inspired!

So we are neck deep in editing our first official brand film for the web and each frame, each cut and each snippet feels so close to the heart. It's a new yet interesting creative process for us, from getting the opening shot right to the perfectly complimentary musical score. Of course, there are some gorgeous brand films out there by those who lead and define the business of fashion.

While taking a quick break from the editing table, we decided to sneak a peek at some of the most recent brand campaigns that have caught the collective attention of the fashionistas out there. Turns out,
Louis Vuitton, the French luxury fashion house has just unveiled a new film to the world.

And it is a sight to behold. The film pays homage to the brand's home and invokes a haunting and dark emotion that you can't quite identify. The soaring music really adds to the mysterious mood as well. Really enjoyed the film. The last shot of the model soaring in the sky makes you think that owning a LV product is something you truly have to earn.

Just wanted to share this latest piece of LV magic with the world before the editing table beckons again..ah at least we are feeling inspired again to make that Jade film a winner :)