The JADE Film!

Here's our first behind the scenes campaign with our favourite JADE Girl! Hope you like it:)

It's the time to be jolly!

We love Christmas and just the general festive atmosphere, cheerful people, twinkly lights, yummy food and of course, beautiful clothes, disco balls and champagne. New year get togethers and evenings are a time to shine and we absolutely love dressing up the belles of the ball. December is a happy, festive month and we go all out to reflect that at our flagship store!

Here's a few shots from around the JADE store and the gorgeous outfits and options available for the ladies that love to party in style!

Saree Dreams!

While JADE is synonymous with stand out in the crowd, ethereal and discreetly luxurious wedding wear, our saree collection is quite a riveting one as well. Pop colours, understated embroidery and zari work, fabrics that fall like a dream and generous use of shimmery, dazzling work creates a saree collection that is simply unmatched in it's splendour.

Check out the latest collection for this festive season and adorn a JADE saree to that special someone's wedding and make heads turn, like only you can.

All Things Shiny and Bright :)

Ah it's been a busy busy time. New store is around the corner, new collection in the works for the store, wedding season is in full swing and we are really looking forward to the new year (and just maybe a little break at a beach nearby)

Here's a few stunning, steal your breath lehengas and fusion wear that's now available at the JADE store. We do aim to please:)

The Colour of the Season..

..is as red as the sweetest wine of course:)

A Window to our World..

We love to engage with our customers at every level. Hence, we are on Facebook, Twitter, we blog here and share the things that inspire us on Pinterest. One interesting result of making sure we listen to our customers and general audience who have so kindly shared their love for our collections is the feedback we have received on our store displays.

The store team has always put a lot of thought and effort into each display but the appreciation they have received in person and online from women, college going young girls, brides to be among others has been such a fantastic experience. Not to mention, it gives us a whole lot of joy and confidence that the store display makes so many people smile and want to step in every single day.

Here's a few outfits from the display that have caught people's attention and made them write to us about how it brightens their day!

The Moods of JADE..

Our store at Peddar road, Mumbai is our home, our workshop, and the temple of our dreams. That's where the magic happens and the most beautiful weddings become one step closer with that gorgeous outfit.

So it's only fair that we share a little peek into our world with you, the small, little moments that delight our customers and give us the opportunity to invite into the world of JADE..

It's That Time of the Year:)

It's our favorite time of the year! Yes, that's right, it's wedding season. The time of the year, expectant brides to be, moms and siblings come and share their most desired looks at our store. And we, always aim to please! There's a constant flurry of patterns, colors, sizes, designs and the dressing rooms become the final frontier to achieving that perfect look accompanied by the "Oh this is just what I wanted" smile.

To celebrate the season, here's three of our signature bridal creations, part of the Jade Bridal Heirlooms line.

As you can tell, we love bright, happy yet light as air outfits and this governs our design philosophy at every step. We have a lot more mesmerizing creations in store and on our Facebook page so if any of these strike your fancy, you know where to go! More details @ http://www.facebook.com/JADECOUTURE

Feeling Inspired!

So we are neck deep in editing our first official brand film for the web and each frame, each cut and each snippet feels so close to the heart. It's a new yet interesting creative process for us, from getting the opening shot right to the perfectly complimentary musical score. Of course, there are some gorgeous brand films out there by those who lead and define the business of fashion.

While taking a quick break from the editing table, we decided to sneak a peek at some of the most recent brand campaigns that have caught the collective attention of the fashionistas out there. Turns out,
Louis Vuitton, the French luxury fashion house has just unveiled a new film to the world.

And it is a sight to behold. The film pays homage to the brand's home and invokes a haunting and dark emotion that you can't quite identify. The soaring music really adds to the mysterious mood as well. Really enjoyed the film. The last shot of the model soaring in the sky makes you think that owning a LV product is something you truly have to earn.

Just wanted to share this latest piece of LV magic with the world before the editing table beckons again..ah at least we are feeling inspired again to make that Jade film a winner :)

A safe, happy and beautiful Diwali from us at Jade! Light up the day in your Jade creation, not through the noisy crackers. Here's wishing the day brings everything you desire. SHINE ON!

Celebrate Diwali with Jade!

Diwali is almost upon us and we wanted to share some of our delectable looks for the season with you. We selected four signature looks from our expansive cocktail and festive wear collection that we find the most lovely. Sharing is caring!

If you like any of these outfits or would love to explore other pieces in our collection, you can find our address and a lot more of what's in store on our Facebook page @ http://www.facebook.com/JADECOUTURE

Bridal Picks from JADE!

High on Passion magazine is a lifestyle magazine published from the Pink City, Jaipur, India. Jade's bridal couture is lavishly featured in the November issue and we can't recommend it enough!

Here's a few of our favorite bridal picks this season. Exotic pinks, cheery yellows, blush oranges combined with delicate embroidery work complete the happy yet stunning bridal ensembles that define our desgin philosophy.

JADE Saree Festival was a success!

We sold out 80% of the offerings from our Annual JADE Saree Festival on the first day of the event itself! It was a fantastic success and love our customers dearly for their enthusiasm and interest in this brand.

Onwards to so many new plans and events. Starting with a brand new, shiny JADE store in Mumbai. We'll keep you posted!

The JADE Saree Festival 2012/13

The Annual JADE Saree Festival will be held on October 26 and 27 to launch the JADE Cocktail Saree Collection 2012/13. On showcase from October 26 onwards will be a wide range of modern, chic and elegant cocktail sarees designed to lend an air of elegance and romance to your special soirées.

French chiffons, silks, laces and tulle have been used in the collection and the colour palette is decidedly young/pop along with sophisticated evening colours like midnight blue. Special attention has been paid in this collection to the detailing and cut of the blouse that accompanies each saree. Embroidery detailing is kept to a minimum allowing the JADE cocktail sarees to flow gracefully. Saree draping workshops will be held to explain the nuances of a variety of saree drapes and there will also be a saree draper at the JADE store on both days of the festival. For those who want to don a saree on the go, there will be a variety of pre pleated saree options.

The festival will be held at JADE's flagship Mumbai store @

6A Sukhshanti No 1, Next to Jaslok Hospital, 19 Pedder Road, Mumbai 400026, India