Launched in 2008, JADE by
Monica and Karishma has carved out a distinctive entity within the echelons of
Indian fashion. Reimagining traditional favourites in unique colours and
unconventional styling, JADE’s style leaves quite a calling card!
In this new series about
Signature JADE, we talk about the things that make JADE, well, JADE and which
have awed our friends and fans!
Colour and the fearless
use of it has always been JADE’s forte. Pairing contrasts together highlight on
each colour’s quality and brings it out!
Breaking misconceptions
about the stationary nature of Indian style, JADE has reworked trends to appeal
to the modern Indian woman – One who appreciates the heritage she’s part of and
who also enjoys living in the moment.
ColourBlocking is a trend
that brings art to life. Strong shades in paintings such as Van Gogh’s
Sunflowers or Mondrian’s abstract Compositions have evoked strong feelings of
peace, joy, calmness on one hand and determination on the other. With its
colourblocked saris, JADE creates strong reactions of awe in its audience.
The use of metallics in
tones gives an edgy and luxe feel to an ensemble. Textured golds, silvers, and bronzes create a
great background upon which looks can be fashioned! Just imagine…a vibrant
raspberry sari against a gold blouse..Refreshing and oh-so-very chic, isn’t
it?!
The use of colour and
simple styling creates a timeless and chic look. Relying on the strength of the
colours, JADE’s styling has reflected simple sophistication. What has been your
favourite JADE colour?
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